Will Ferrell in PayPal Australia campaign.
PayPal today announced its biggest Australia consumer ad campaign, fronted by actor and comedian Will Ferrell.
The ad was developed working with PayPal’s global agency network Publicis Groupe.
the ad will air during marquee sporting broadcasts including the AFL Grand Final and NRL Grand Final, before extending across television, broadcast video on demand, Netflix, Amazon Prime, Binge and other streaming platforms.
The Australian campaign is an extension of PayPal’s global brand platform featuring Ferrell.
Set on an aeroplane flight, the ad sees Ferrell leap from his seat and commandeer the in-flight announcements from a cabin crew member.
He delivers the message that shoppers can “Pay in 4 with no interest and no late fees with PayPal”, while also offering tongue-in-cheek tips on spelling and in-flight bathroom etiquette.
“This is the largest consumer campaign PayPal has ever run in Australia, and we’re thrilled it features iconic A - list actor, Will Ferrell, whose universal humour resonates across generations,” said Caitlin Hoey, head of consumer marketing, PayPal Australia.
The creative will be amplified through a multi-channel marketing push spanning out-of-home, digital media, audio, influencer, and social media.
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