Independent media agency Avenue C has appointed Paula Lopes digital director.
She joins from her role as chief operations manager at KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
Her background includes senior roles at Ikon, UM and Reprise Digital.
“We are so excited to have Paula join us at Avenue C, adding further strength to the agency with her wealth of media experience, working across a number of categories and markets, as well as a deep expertise within the digital ecosystem,” says Daniel Cutrone, managing partner at Avenue C.
“With Paula, our digital product is spearheaded by an extremely strong team; including Paula, who now joins our two other Digital Directors, Mark Zala and Chris Zoomerschoe."
Paula Lopes says she's thrilled to embark on this journey with Avenue C.
"I am eager to immerse myself in the heart of business once again, fostering an environment where ideas and solutions can flourish efficiently.
"The opportunity to navigate with agility, unburdened by excessive layers, is particularly appealing and I look forward to contributing my skills and passion, finding a balance that allows me to stay closely connected to the work I love.
"Joining a team of high-level experts whom I already know, admire, and respect makes this new chapter even more exciting."
She starts at Avenue C January 8.
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