Paul Sigaloff
Quantcast, an AI-powered advertising platform, has appointed Paul Sigaloff vice president of APAC.
He will be responsible for leading Quantcast’s growth across the APAC region, tasked with spearheading the launch of Quantcast’s new AI-driven, advertising solution, Q+.
Sigaloff joins with more than 25 years’ experience in media, digital, technology and advertising, mostly recently serving as global chief customer officer at marketing intelligence platform Mortar AI.
He has also held senior leadership roles at Yahoo, where he was responsible for leading digital media and technology businesses across Australia, New Zealand, India, Southeast Asia, Hong Kong, Taiwan and Japan, and at Oh!media, where he served as chief revenue & growth officer.
“As AI reshapes how brands buy advertising across APAC, Q+ is a critical launch for Quantcast in the region and represents what we believe is the future of autonomous performance for brands,” said Konrad Feldman, CEO at Quantcast.
“Paul is an impactful and purpose-driven leader, known across the industry for his energy, vision and people-first approach.
“His experience in sales and leadership, and his expertise in media, AI and working closely with both brands and agencies, will be critical to our mission to help clients not only reach audiences but meet performance goals with Q+.”
Commenting on his appointment, Sigaloff said he was excited to be leading the companies growth in this time of change.
“Advertising is being rewritten by AI, and the winners will be the brands that turn data and intelligence into real business outcomes, not just impressions,” he said.
“Quantcast has spent two decades building exactly that capability, and I am thrilled to lead our growth across APAC. This is a moment to move the industry forward - for our clients, for our people, and for good.”
He joins Quantcast this week.
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