Australia and New Zealand experience marketplace, Big Red Group, has appointed Paul Connell chief marketing officer.
Based at Big Red Group headquarters in Sydney, Connell will focus on delivering impact across the group and brands including RedBalloon, Adrenaline, Experience Oz, Local Agent and Lime&Tonic.
Connell, said: “I’m incredibly passionate about businesses, brands and people’s ability to do great by doing good, so this role is a gift - with a huge opportunity, not just to to shift the way people experience life but also to deepen our partnership and impact with our thousands of experience providers at such a key moment in time for the tourism and travel industry.”
Listed in the top 50 CMO’s for three years, Connell brings over a decade of experience, including senior positions at Unilever leading their Homecare & Refreshments portfolios, and leading a number of Unilever’s B-Corp scale-ups including Pukka and Ben & Jerry’s.
Most recently, Paul was CMO at Naked Wines where he helped build teams and ideas to transform the brand’s growth and bring positive disruption to the wine industry.
Connell is also a firm supporter of the broader marketing industry, and mentors growing talent through Marketing Academy and The Trenches. He is also a board member at UnLtd’s social enterprise arm – Mood Tea.
Big Red Group co-founder and CEO, David Anderson, said: “We’re thrilled to welcome Paul to the team, leveraging his rich experience to help craft the story & strategy for all our brands during this pivotal moment.”
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