ViacomCBS Australia & New Zealand announced its global digital subscription video streaming service, Paramount+, will launch in Australia on Wednesday, August 11.
It will cost $8.99 per month and come with 20,000 episodes and movies.
AccordIng to ViacomCBS's March quarter results, 6 million subscribers were added in the three months to total 36 million.
The biggest drivers of sign-ups were live sports and specials, including the Super Bowl, NCAA Tournament, UEFA Champions League, Oprah with Meghan and Harry and The Grammy Awards.
Paramount+ launched in the US in early March.
Beverley McGarvey, chief content officer and executive vice president, ViacomCBS Australia & New Zealand: “We can’t wait for Australians to stream Paramount+ and all the iconic ViacomCBS library content as well as premium local content including Five Bedrooms, Spreadsheet, Last King of The Cross and 6 Festivals.
“Paramount+ has something for everyone. It will be home to the biggest names in entertainment, exclusive premium content and of course the most unique stories.
"Its expansive library of original series, hit shows and popular movies hail from world-renowned brands including SHOWTIME®, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, the Smithsonian Channel and Sony Pictures Television.
“We are poised to become as powerful a player in streaming as we are in television. By leveraging the iconic Paramount brand, leading edge infrastructure, along with an incredible super-sized pipeline of must-see content, Paramount+ will deliver an exceptional consumer entertainment experience.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.