Advertising performance technology company Taboola has partnered with Paramount Advertising to launch Performance Multiplier.
The tool will be integrated with the Paramount Ads Manager, a self-servicing buying platform for SMBs.
“At Paramount, we are proving that television advertising amplifies marketing results everywhere," said Steve Ellis, chief operating officer, Paramount Advertising.
“The Performance Multiplier will show how TV advertising fuels a ripple effect, lifting performance across search, social and the web. Together with Taboola’s extensive reach across thousands of trusted publisher websites and its proven performance marketing expertise, we’ll unlock even more ways to turn viewer attention into measurable action.”
CEO and founder of Taboola, Adam Singolda, said the partnership strengthens Paramount Advertising by helping turn TV ads into measurable actions.
“Advertisers today want more than reach—they want results,” he said.
The Performance Multiplier is currently in BETA within Paramount Ads Manager expected to be available early 2026.
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