Nick Hunter.
GloBird Energy has appointed Paper Moose creative agency, following a competitive pitch.
Paper Moose is tasked with evolving the energy retailer's brand platform.
GloBird Energy supplies electricity and gas to more than 300,000 customers across Victoria, New South Wales, Queensland and South Australia.
The company is looking to build on its growth and drive greater brand awareness across the eastern states.
"Right from the start it was clear that Paper Moose understood our brand ethos and attitude, and they brought a brilliant brand platform idea to the table,” said GloBird Energy founder and CMO, John McCluskey.
“We're excited for a new chapter that will enable us to position the better value and great service customers will experience with us, in a distinctly GloBird way."
Work is already underway, with the campaign expected to go live in the coming months.
GloBird joins Paper Moose's roster of challenger brand partners, including Australian Ethical, felix mobile, ROLLiN' Insurance and Young Henrys.
"We love partnering with challenger brands that put customers first,” said Paper Moose CEO and ECD, Nick Hunter.
“GloBird gets how creativity can be a driving force of growth, and we're looking forward to launching some wildly effective work shortly."
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