Independent Paper Moose has a new brand platform, Wildly Effective.
It spotlights creativity paired with marketing science tools, what the agency calls a full service and production integration.
“We know that, in a media landscape where attention is hard fought for, the most dangerous thing is a dull, expected idea,” said Nick Hunter, CEO and co-founder.
“Wild ideas win hearts: they make you sit up, take notice, and feel something. It’s why we turn up to work: to craft great creative ideas that get results by pairing those emotive ideas with empirical smarts.
“It feels like a full circle moment, having begun in entertainment and slowly and methodically designing an agency from first principles that can bridge the gap from brilliant ideas to results in the most effective way possible.”
Josh Flowers, invention chief and co-founder at Paper Moose, said Moose has always been known as a creative powerhouse.
“So how do you take that core strength and refine it? Using best practice marketing science, we have built a proprietary, first-of-its-kind AI testing tool - Moose Review - which lets us and our clients rigorously test and iterate ideas in minutes rather than weeks at a fraction of the cost,” he said.
“In short, it's a next-gen tool that we're excited to share with our clients to take creative to the next level.”
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