Independent creative agency Paper Moose has appointed James Sykes as head of strategy, making the next big leap in its expansion plans.
He spent 15 years in WPP’s European creative, design and media agencies, then a stretch as CMO Asia Pacific and Latin America at Beam Suntory.
Locally, he's worked on Jim Beam and Canadian Club. More recently he conceived, designed and brought to market ROKU gin, now bigger than Hendrick’s in Australia.
“My bent was always spotting the ideas that make a difference and driving them home, striking a degree of risk that works for everyone," he says.
"Moose is a decade long example of how I always imagined agencies should be, but never quite materialised. Moose is all scrum, no silo, with production, tech build and design under one roof. It shortens the distance between idea and reality, so it feels like coming home to a renovation I never quite finished.”
Nick Hunter, CEO and co-founder of Paper Moose: “Having a strategic titan like James join the herd is incredibly exciting. His wealth of experience across business strategy, comms strategy and new product development is a thrilling complement to our creative offering and I'm very much looking forward to him sharpening all aspects of our strategy even further."
Recent growth at the agency has seen a number of new hires across the business. They come off the back of several client wins
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