Pandora picks up Adshel CMO and makes two further hires

By AdNews | 17 November 2014
 

Streaming service Pandora Internet Radio has bolstered its Australian team and marketing presence with three hires.

Pandora has brought in former Adshel chief marketing officer Nicole McInnes in the role of marketing director. Taly Yaniv joins the business as advertising operations director, and Hazel Savage, who has served as marketing manager in Australia and New Zealand (ANZ) since 2013, will now assume the role of industry relations manager to spearhead strategic collaborations with music industry stakeholders.

Yaniv and McInnes bring the multinational company’s expanding local operation to more than 30 employees across Sydney, Melbourne and Auckland, New Zealand, just two years after launching in the region.

Pandora managing director for ANZ Jane Huxley said: “The Pandora business in Australia and New Zealand is growing at an exceptionally fast rate. Our business partnership portfolio continues to expand – particularly in areas of auto and consumer electronic devices – and our registered listener base now exceeds two million across ANZ.

“We are building out our team to optimise our current offering and capitalise on new opportunities. The broad range of experience Taly and Nicole bring to the table, along with Hazel’s experience in the industry, will help us do that for our business partners, listeners and music stakeholders.”

Yaniv joins the team from Pandora New York, where she drove the end-to-end strategy and crafted a new vision for Pandora's advertising operations, while growing media sales on the US East Coast.

McInnes brings 20 years’ experience leading strategy and analytical marketing campaigns to her new role. Previously CMO at Adshel, where she delivered a full rebrand, launched a new digital outdoor network, and created industry-first viral campaigns, McInnes will bring her passion for integrated global networks and a drive to deliver creative campaigns to the Pandora team.

Savage, McInnes and Yaniv will all be based at Pandora's  Sydney head office.

For more news see below:

Brands still not taking advantage of music streaming platforms
Pandora brings to market data analysis tool
The rise of the connected car: Pandora partners with Ford aims to be in 60% of new cars by 2015

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