P&G's top marketer exits after a year

Rosie Baker
By Rosie Baker | 9 September 2014

P&G's top marketing role in Australia is sitting vacant as the marketing director that took on the post a year ago leaves the company.

Yasuhiko Iida joined from P&G's Japan business and took over marketing in Australia in October last year, replacing Sujay Wasan, who took on a regional role. A spokesman for P&G was unable to give any details on why Iida is leaving.

P&G largely recruits internally and is currently in the process of filling the role but there is a possibly it may not be directly replaced, AdNews understands.

The Australian business has had a number of high profile management shifts over the last year, and a source close to the business suggested that it needs something "radical" to happen. Former managing director Maile Carnegie moved to Google in May 2013, and in the last two years there has been a revolving door of marketing managers and two marketing directors move through the business.

A spokesman added that the company's plans tend to be in place fairly far in advance, impressing that there wouldn't be much of a gap in operations.

P&G's general manager Manoj Kumar, who joined a year ago, is currently overseeing the FMCG company’s marketing function.

AdNews reported yesterday that P&G, which owns brands including Old Spice (pictured) was shifting its advertising towards shorter TV ads, claiming that 15-second spots are more effective than 30-second spots.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au. Need a job? Visit our new job board adnewsjobs.com.au.

Have something to say? Send us your comments using the form below or contact the writer at rosiebaker@yaffa.com.au

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

comments powered by Disqus