Pandemic Habits - Australians are increasingly using digital to listen to radio

Chris Pash
By Chris Pash | 29 June 2020

Many Australians are using digital to stay connected to their favourite radio stations during lockdown, according to analysis by Nielsen Digital Content Ratings.

Radio has captured a bigger audience since social distancing was introduced in March, with an 18% increase in the time that Australians spend on radio sites.

Mobile is the most favoured device for Australians to engage with radio stations and apps Online, up 14% since March.

However, the big increase in engagement has been seen via computers, with a 24% rise in time spent when compared to the 12 weeks of 2020 leading up to the stage one restrictions.

Substantial increases via computers suggests Australians may be spending less time listening to their radio while commuting to and from work as they work from home.

Australians are spending 27% more time on radio sites and apps on weekdays. At the weekend, there’s been a slight decrease of 4%.

Nielsen data shows an increase of 44% in total time spent on radio sites for all consumers demographics.

average time - radio

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus