Pandemic ads are starting to look the same

Chris Pash
By Chris Pash | 20 May 2020

Are ad created during the coronavirus pandemic starting to look the same?

A common, head-shaking observation is that every ad seems to say: We're all in this together.

And they use somber piano music to set the mood.

Microsoft Sam on YouTube has compiled a series of commercial with the same themes.

"When a company or brand releases a coronavirus response ad, they might tell you that we're living in 'uncertain times', but that 'we're here for you'," he writes.

"They may say their top priority is 'people' and 'families' by bringing their services to the 'comfort and safety of your home'. And don't forget: 'We're all in this together'."



Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus