OzTAM has launched Streamscape, a quarterly report that provides an independent view of total video consumption in Australia.
Streamscape tracks how Australians consume video across platforms and demographics, and provided data that helps agencies and marketers improve media planning.
The first Streamscape report, covering the quarter January to March 2025, reveals that free-to-air television accounts for the majority of viewing among Total People, with 61.5% share.
BVOD services (ABC iview, 7plus, 9Now, 10 and SBS On Demand) represent 8.4% of Total Video, while Digital Video (which includes Streaming services such as Netflix, Disney+, Amazon Prime Video and Youtube etc) makes up the remaining 30.1%.
Streamscape, available quarterly to paid subscribers, initially provide a monthly snapshot of video viewing to TV sets, across key demographics.
Reporting will continue to evolve, with future updates set to further expand demographic granularity and incorporate viewing on additional connected devices such as smartphones, tablets, and computers.
OzTAM CEO Karen Halligan described Streamscape as a “game-changer” for the industry.
“For the first time, agencies, marketers and media owners can access consistent, comparable data across platforms in a credible format,” she said.
“It’s a critical step toward more effective planning and provides a deeper understanding of how Australians engage with video. And this is just the beginning - Streamscape will continue to evolve to further meet the needs of our rapidly changing media landscape.”
Streamscape is intended to transition to a digital interactive dashboard in the first half of 2026 enabling cross-referencing capabilities.
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