Karen Halligan, CEO OzTAM
OzTAM has launched an interactive Streamscape dashboard giving self-serve access to total video measurement data across broadcast television, BVOD and streaming platforms.
The release comes with the release of March quarter data showing broadcaster content continues to dominate viewing.
Broadcaster content (broadcast TV and BVOD combined) held a 62.6% share of all viewing in the quarter, with 86% of total viewing to TV sets.
BVOD grew to 10.8%, up from 9.8% in the December quarter.
Viewing to other streamers rose slightly to 37.9%, up 0.5 percentage points from the previous quarter.
"As viewing continues to fragment, the need for a trusted, independent view has never been more critical," said Karen Halligan, CEO of OzTAM.
"Streamscape continues to evolve as a high-value intelligence asset, strengthening the industry's ability to navigate complexity with confidence."
The interactive dashboard moves Streamscape from static reporting to a personalised, self-serve environment, allowing media agencies to track trends over time and across demographics through a single interface.
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