OzTAM hires a digital strategy director

By AdNews | 4 August 2014

In a bid to bolster its reporting on multiscreen viewing, OzTAM has appointed Padraig O’Donovan to the newly-created role of digital strategy director.

O’Donovan, who joins OzTAM from Network Ten, will be responsible for developing and managing the company’s audience measurement diversification program.

OzTAM CEO Doug Peiffer said: “Padraig is highly regarded for his technical expertise and deep understanding of emerging trends in viewing television content on new screens, from the perspective of viewers, advertisers and broadcasters alike.

“His experience with multiple stakeholders, technologies and platforms will significantly bolster our team as we progress OzTAM’s audience measurement diversification program.”

OzTAM is currently moving to more extensive trials using TV network server data and OzTAM’s own modelling based on its television audience measurement panels. The goal is a robust system that captures viewing on mobile devices while maintaining the OzTAM currency on which Australia’s television industry relies.

O’Donovan takes up his role with OzTAM on 11 August and will report to Peiffer.

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