Credit: Vadim Babenko via Unsplash
The television screen, and not smart phones or tablets, remains the centre of video consumption in Australian homes, according to OzTAM’s latest Streamscape report.
The December quarter report has been expanded to include for the first time device-level usage in home viewing.
The majority of Total People in-home video viewing occurred on TV sets (85.3% of total minutes), followed by smartphones (7.2%), computers (4.7%) and tablets (2.8%).
The December quarter report captures 17% more in-home viewing minutes than previous Streamscape releases.
The share of in-home viewing occurring on TV sets is consistent with established international benchmarks.
In the UK, around 84% of in-home video viewing occurs on TV sets, while in the US the figure is typically close to 80%.
Free-to-air Total TV, across both broadcast TV and BVOD, accounted for 62.1% of viewing to TV sets, with broadcast TV alone accounting for 52.3%.
Streaming activity across both BVOD and SVOD services increased during the quarter, aligning with the northern hemisphere winter release cycle for global content and broader local seasonal shifts in viewing behaviour.
Across the full year 2025, free-to-air Total TV (broadcast TV and BVOD) dominated TV set viewing, accounting for 67.7% of Total People minutes.
Broadcast TV contributed 58.5% while Total BVOD represented 8.9%, and Digital Video (SVOD / AVOD) 32.6%.
“The addition of device-level viewing to Streamscape is a meaningful step forward for the industry, capturing 17% more in-home viewing minutes and providing a clearer view of how Australians are consuming video across screens in their homes,” said Karen Halligan, chief executive officer at OzTAM.
“The Q4 All Device results confirm that the TV screen remains the most powerful medium for in-home viewing in Australia, accounting for 85.3% of total minutes, and which is closely aligned with global markets.”
The Streamscape report is expected to transition to a digital, interactive dashboard in early 2026, enabling deeper analysis, improved cross-referencing and more efficient extraction of data for industry planning and trading tools.
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