Out-of-home industry net media revenue increased 11.9% to $283.2 million in the June quarter compared to the same three months last year, according to the Outdoor Media Association (OMA).
Digital OOH (DOOH) revenue accounts for 68.1% of total net media revenue year-to-date, up from 58.7% in the same period last year.
Year-to-date net revenue is $543.5 million, up 11.9%.
“Our continued robust revenue growth shows advertisers’ trust in our channel. It’s testament that our industry’s focus on clients and innovation is working," says OMA CEO Elizabeth McIntyre.
The OMA added three members in the June quarter: Stockland, one of Australia's largest diversified property groups; Certeq, an OOH supplier who specialises in large-scale IT and AV systems integration services; and Absen, a global provider of LED display solutions.
“Our evolving strategy to build a stronger, more prosperous and resilient industry into the long term is working. We have several initiatives in the pipeline for 2023 and with the launch of MOVE 2.0 in 2024, there will be continued transformation for the channel,” says McIntyre.
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