Danish Chan.
The Outdoor Media Association (OMA) has introduced OUT There, a series taking senior marketers and creative leaders on the road to discuss standout out-of-home (OOH) campaigns and the thinking behind them.
Episode 1, featuring Allianz chief marketing officer Laura Halbert, is available now on the OMA's YouTube channel.
The series is filmed by Howatson+Company inside BMW vehicles, with each episode capturing conversations with senior marketing leaders about OOH work.
"OUT There is about unpacking the thinking behind exceptional out-of-home campaigns and hearing directly from senior marketing leaders and creatives about what makes these campaigns so impactful," said Elizabeth McIntyre, CEO at OMA.
"It's a new and engaging way to celebrate creativity in our industry while reinforcing the unique strengths of out of home as a medium built for reach and impact.
"We're grateful for the support that helped bring this series to life, and I'd particularly like to thank BMW for enabling us to film these conversations in their vehicles."
Laura Halbert's episode is the first in the six-part series, with upcoming guests including Uber's Lucinda Barlow and Telstra's Brent Smart.
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