The Outdoor Media Association (OMA) today announced its continued support for Light Up the Dawn which will be promoted nationwide on digital signs in the lead up to Anzac Day on April 25.
Light Up the Dawn is an RSL initiative, started last year to mark Anzac Day when the traditional march was cancelled due to COVID-19.
Australians were encouraged to honour armed forces at 6am on Anzac Day in an at-home vigil, lighting a candle in their driveways or on their balconies, or in their living rooms, to commemorate the nation’s veterans.
RSL Queensland State President Tony Ferris: “In 2020, Light Up the Dawn brought us all together in a year of great challenge and change, where the Australian community stood united – in uniforms or pyjamas, wearing medals, poppies and sprigs of rosemary – to let Australian veterans know that their service and sacrifice will never be forgotten.”
The RSL will also produce a short personal service and participation kits for use by the community, as well as a live-streamed dawn service at 6am on the day.
“This year, as restrictions ease, we are committed to safely honouring our veterans, past and present – whether at traditional services, or by commemorating personally at home,” says Ferris.
Charmaine Moldrich, CEO of the OMA: “It was moving to see the simple and safe gesture that was Light Up the Dawn very obviously resonate with the community last year. Our members were proud to support Light Up the Dawn using the industry’s network of digital signs to encourage people to come together. It is wonderful to see our promotion of events like this not only lighting up the dawn but contributing to the public discourse by bringing people together in reflection on a day of such significance to our nation,” said Charmaine Moldrich, CEO of the OMA.
“We salute RSL Queensland for their efforts in producing Light Up the Dawn giving all Australians the chance to stand in solidarity in remembrance of those who served and made the ultimate sacrifice for our nation."
OMA members supporting Light Up the Dawn this year include AOSCo, BIG Outdoor, goa Billboards, JCDecaux, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS Media, Shopper Media and Total Outdoor Media (TOM).
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