The best in OOH have been recognised at the 2025 Outdoor Media Association (OMA) Industry Awards held at Crown Sydney last night.
The awards shine a spotlight on the professionals whose commitment, creativity and innovation continue to raise the bar,
More than 90 nominations were received this year, proof of the strength and growth of the OMA’s membership base.
OMA CEO Elizabeth McIntyre said the atmosphere at Crown was "electric".
"The Industry Awards are a rare moment for Out of Home to hit pause, come together, and celebrate our people. Congratulations to all our winners and finalists whose passion and creativity keeps our industry moving forward," she said.
In addition, former JCDecaux CEO Steve O’Connor and the late Keith Forbes, formerly of Buckle Brothers, were inducted into the OMA Hall of Fame.
"Both are incredibly deserving, having contributed so much to the Out of Home industry" McIntyre said.
"The moving tributes from industry stalwarts last night are a testament to the strength of their legacy, one that continues to shape what we see today."
Finalists and winners were chosen by judges: Adam Cadwallader, managing director at Motio; Brad Bishopp, CEO at Bishopp; Cathy O’Connor, CEO at oOh!media; Charles Parry-Okeden, independent chair of the OMA and MOVE; Ged Hart, managing director at Total Outdoor Media (TOM); Kirrily Hirst, director of sales at GoTransit and Kirsty Dollisson, managing director at TorchMedia.
The winners across 15 categories and Hall of Fame inductees:
Emerging Leader Award
- Alex Hobbs – oOh!media
OMA Industry Award
- Michael Cali – oOh!media
Excellence in Innovation Award
- Sabarish Chirakkal - VMO
Outstanding Service Award
- NSW | Two Winners: Adam Cadwallader - Motio. Jason Bell - oOh!media
- QLD | Chris Tyquin – goa Billboards
- VIC | Danielle Cameron - VMO
- SA | Mark Williams - oOh!media
- WA | Phil Dada - GoTransit Media Group
Rising Star Award
- NSW I Brendan Murphy - Motio
- QLD I Samantha Shakspeare - Bishopp Outdoor Advertising
- VIC I Kate Sproule - oOh!media
- SA I Maddison Caputo – oOh!media
- WA I Dominic Driscoll - oOh!media
Excellence in Design & Construction
- The Icon (Melbourne): JCDecaux & Hanlon Industries
Excellence in Field Work & WHS
- Fernando Alfeirao, QMS Media
Hall of Fame
- Keith Forbes (post-humous)
- Steve O’Connor (former CEO JCDecaux)
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.