Josh Forsyth.
Osmos, a global omnichannel retail media platform, has expanded into Australia and New Zealand.
Josh Forsyth has been appointed director of sales, ANZ. He most recently headed APAC sales at Zitcha, with prior roles at Vistar Media and The Trade Desk.
"The ANZ retail media market is moving quickly, but technical complexity remains a major barrier to execution," Forsyth said.
"Osmos' ability to deliver production-ready … infrastructure in weeks, not quarters, is exactly what retailers have been waiting for. I'm excited to help the region move beyond planning and pilots into scaled, high-performance execution."
Osmos CEO and co-founder Ashish Mehta said retail media has become a core revenue engine for leading retailers.
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