Original Source.
Original Source bodywash has debuted its ‘Refreshingly Original’ brand positioning with an out-of-home campaign developed via SICKDOGWOLFMAN.
The campaign will initially launch with a multi-format out-of-home campaign focusing on the Mint and Vanilla & Raspberry variants to establish the ‘Refreshingly Original’ positioning and tone of voice.
“The skin and body care category is awash with cliches," said SICKDOGWOLFMAN creative director, Jess Wheeler.
"Original Source is a great, simple, product that uses natural ingredients in all of its scents so there’s no need for compensating with CGI rainforests or weird product names like ‘Alluring Apricot Epiphany’.
"Just a great refreshing bodywash that makes you smell good. How refreshingly original.”
SICKDOGWOLFMAN was awarded the Original Source account following a competitive pitch.
“Original Source delivers a refreshingly original experience - an invigorating hit of scent and sensation that makes you feel alive," said Original Source brand manager, Kate Hewitt.
"We are thrilled to be working with SICKDOGWOLFMAN to bring that to life with a refreshingly original tone of voice.”
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