David Einstein. Credit: Orange Line
Orange Line has won the performance media account for online window furnishings retailer DIYblinds after a competitive pitch.
The consulting-led digital marketing agency will lead paid social, data and analytics, working alongside DIYblinds’ in-house performance marketing team.
DIYblinds sells made-to-measure window furnishings online.
“DIYblinds is a standout Australian success story, and we're thrilled to be partnering with a team that’s already achieving impressive results,” said David Einstein, co-founder of Orange Line.
“Our role is to identify and unlock new efficiencies across their performance channels, while building a growth model that can adapt as the business continues to scale.”
Richard Dalke, acting CEO of DIYblinds, said Orange Line understood the business’s growth plans and ecommerce challenges.
“Orange Line demonstrated a clear understanding of our growth ambitions and the realities of scaling an ecommerce business,” Dalke said.
“The agency’s flexible, collaborative approach complements our in-house strengths and gives us confidence they’re the right partner to support the next stage of our performance journey.”
Work on the account starts immediately.
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