David Klein.
Consulting-led digital marketing agency Orange Line has been appointed by global retail forex and CFD broker Blueberry to lead its SEO, authority building and visibility strategy following a competitive pitch.
The remit includes an LLM optimisation framework to ensure Blueberry surfaces in AI Overviews and generative search experiences as they reshape how traders discover financial platforms.
David Einstein, co-founder of Orange Line, said Blueberry had genuine authority and product depth but a structural SEO gap had opened up limiting visibility and new customer acquisition.
"Our role is to close that gap systematically: fixing the technical foundations, building content that earns rankings and trust, and ensuring Blueberry is present wherever traders are searching, whether that's Google or an AI assistant," he said.
Nadav Linden, global head of marketing at Blueberry, said Orange Line came to the pitch with a genuine understanding of the brand's position and a clear, prioritised plan.
"The combination of traditional SEO excellence and their thinking on LLM optimisation for the future gave us confidence that this is a team that understands where search is heading, not just where it's been," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.