David Klein. Credit: Orange Line
Hair loss treatment provider Ashley & Martin has appointed digital marketing agency Orange Line to lead its SEO, outreach and AI visibility program across Australia and New Zealand, following a competitive pitch.
The remit covers technical SEO, content and category page optimisation, local SEO, link building, journalistic outreach and large language model (LLM) optimisation across both markets.
Orange Line founder David Klein said the brief goes beyond surface-level work.
"The data on Ashley & Martin is genuinely compelling, a brand that's been operating since 1964, a domain that's gaining market share, and a search landscape that's shifting faster than most teams can keep up with," Klein said.
"The work is structural, not superficial, and we will build an integrated program that converts strong brand recognition into organic market share."
Ashley & Martin head of marketing Bianca Baum said the agency stood out for its grasp of the shifting digital landscape.
"The SEO landscape has changed significantly, and we needed a partner who is adept and up to date in the ever-changing AI landscape," Baum said.
"I am confident Orange Line will deliver exactly that."
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