Credit: AlertForce
Digital marketing agency Orange Line has secured National Health and Safety training provider AlertForce as a new client after a competitive pitch.
Orange Line will deliver SEO services to support AlertForce’s national growth, with the training organisation citing the agency’s SEO capability and plan to increase organic visibility as reasons for the appointment.
AlertForce is a registered training organisation providing compliance-based work health and safety and occupational health and safety training, including mandatory silica awareness and asbestos courses across Australia.
Orange Line co-founder David Klein said work would focus on discoverability at a national level.
“WHS & OHS training is mandatory across Australia, which creates both responsibility and opportunity,” Klein said.
“We’re partnering with AlertForce to support their national expansion by ensuring their training solutions are highly discoverable and accessible through a performance-led SEO strategy.
“It’s a strong way to close out the year for our team, and we’re excited to get started.”
AlertForce chief executive Brendan Torazzi said the partnership aligned with rising demand for compliance training.
“As demand for compliance training continues to grow across Australia, it’s critical that AlertForce is visible and accessible to businesses nationwide,” Torazzi said.
“Orange Line stood out for their SEO expertise and their clear technical, creative and commercial approach to scaling our digital presence, giving us confidence they were the right partner to support our next phase of growth,” Torazzi said.
Work has started on the account.
Orange Line has also recently been appointed by brands including Dreambaby, TVSN, Orana Car & Truck Rental, Revestio, ProSpend, Hire A Mover and Voices in the US.
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