(back row) David Klein, David Castle, David Einstein and Jack Reid. (front row) Maja Drottman, Sofia Ignatio, Luka Russell and Federico Taboadela.
Independent digital marketing agency Orange Line has expanded its leadership and delivery capabilities with a series of new hires, headlined by the appointment of David Castle as head of organic.
Castle brings more than a decade of experience in SEO strategy, product innovation and AI-led search to the agency. He will lead the agency's organic department across SEO, communications and outreach.
"David's appointment reflects our investment in deep expertise and cross-functional collaboration," said David Klein, co-founder at Orange Line.
"As the digital landscape continues to shift, we're focused on building the kind of team that can help clients adapt fast, drive efficiencies with AI and grow faster."
The agency has also welcomed several new starters across its organic team, including Jack Reid as SEO director, Sofia Ignatio as outreach coordinator and Luka Russell as junior content writer.
On the paid media side, Federico Taboadela has joined as paid media director, alongside Maja Drottman as paid media executive.
"We're building a team that brings both specialist depth and a shared mindset around innovation and performance," said Klein.
"These hires support our ambition to lead the market in how organic and paid work together -- not in silos -- to create smarter, faster paths to growth for our clients."
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