Optus wants you to switch, offers $450 to sweeten the deal

Sarah Homewood
By Sarah Homewood | 8 September 2014

With the next iPhone launch imminent, Optus is making a play for new customers by putting up $450 dollars credit to make switching to the telco more attractive.

Optus is putting up $200 credit to cover a portion of the costs of an individual's early exit fees, and an additional $250 credit towards upgrading handsets to lure cusotmers away from Vodafone and Telstra.

The money will come off the Optus contract rather than as hard cash, so customers still have to wear the initial cost of switching networks.

The campaign continues under the 'Live More Yes' banner featuring comedian Josh Thomas and hopes to capitalise on the number of new smartphone launches that are rumoured in the run up to Christmas.

Although Optus wouldn't discuss how many customers it is hoping to gain, a spokesperson from the brand said: “We do regular research with our customers and one of the major gripes that they’ve told us is that they want to upgrade to a new phone - and if they're near the end of their contract they can't do that. We're giving them a way to exit that contract early, we're giving them a $200 credit.”

The campaign kicked off on September 7 and will run across TV, outdoor and will include retail executions.

The switching offer ends on 2 November.

Watch the TVC below.

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