Optus Sport secures Australian media rights to FIFA Women's World Cup 2023

Paige Murphy
By Paige Murphy | 4 June 2021

Optus Sport has been awarded the Australian media rights to the FIFA Women’s World Cup 2023.

The FIFA Women’s World Cup 2023, to be co-hosted by Australia and New Zealand, comprises 32 teams, with the first match kicking off at Auckland’s Eden Park on 20 July 2023, and concluding with the final played at Sydney’s Stadium Australia.

“We are delighted to not only support the most exciting women’s sporting event in the world, hosted right here on our home soil, but also to demonstrate our unwavering commitment to growing women’s sport in this country," Optus chief executive Kelly Bayer Rosmarin says.

“This is truly a unique opportunity for Australians to stand behind our world leading Matildas and enjoy every action-packed moment of the tournament.”

Optus Sport will stream all 64 World Cup matches live and produce programming, highlights and other digital content.

Bayer Rosmarin says with interest in women’s football and the Matildas growing significantly in Australia, the FIFA Women’s World Cup 2023 would be one of the largest and most unifying events since the Sydney 2000 Olympic Games.

“We are passionate about bringing the Matildas and the other 31 participating teams to as many Australians as possible,” she says.

Optus vice president TV, content and product development Clive Dickens says women’s football is a core element of Optus Sport’s elite football offering, and would result in unprecedented coverage that would draw even more Australian fans to women’s football.

“We have built an unparalleled pedigree in enhancing and supporting women’s football and building unique customer relationships with football fans, from the FIFA Women’s World Cup 2019 in France to being amongst the first broadcasters of the Barclay’s FA Women’s Super League, to recently securing the exclusive rights to the UEFA Women’s EURO 2022 in England,” Dickens says.

“The FIFA Women’s World Cup 2023 represents a huge opportunity to help drive growth and visibility of women’s football in Australia and deliver football fans the best-ever coverage.

“We are committed to changing the future children see and the importance of promoting women in sport to drive that change. It is a privilege, and an endorsement of our credentials by FIFA, to be awarded the rights to showcase this monumental event."

FIFA chief women's football officer Sarai Bareman welcomed Optus Sport as the organisation's official Australian broadcaster for the event.

"Optus has shown a strong commitment to broadcasting women’s football and this deal will provide unprecedented coverage in Australia for the tournament, as well as bringing women’s football to more fans and new audiences," Bareman says.

"We look forward to working with Optus to promote the FIFA Women’s World Cup 2023 to accelerate the growth of the women’s game in Australia in the lead up to 2023.”

Optus will provide further details of its broadcast plans, commentary team and other innovations relating to the tournament closer to the event including plans to co-broadcast key matches on free-to-air television – including all Matildas matches.

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