Optus has expanded its esports roster by signing a 12-month sponsorship agreement with The Chiefs.
The Chiefs team will conduct training and streaming over an Optus nbn connection as well as supporting Optus in the development of gaming-specific products and services.
The Chiefs are an esports organisation in Australia with 17 national championships and having competed in events across four different continents.
They include professional teams in Counter-Strike: Global Offensive, the League of Legends Oceanic Pro League and Call of Duty.
“We’re excited to be adding The Chiefs to our esport sponsorship portfolio. As a major partner to The Chiefs, we will be working to expand our offering to Australian gamers and the team will play an instrumental part in our strategy moving forward,” Optus head of marketing Mel Hopkins says.
“Our Optus network will underpin the rapidly growing esports segments, providing a reliable platform to keep gamers connected and play online successfully. We look forward to working with the Chiefs and confirming our introduction into the gaming sector.”
The Chiefs chief executive officer Nick Bobir, who oversees the esports operations, says this is a significant partnership for their business.
“We couldn’t ask for a better partner in Optus. Gamers know how important a high speed and reliable internet connection is and need a provider they can trust," Bobir says.
"Through this partnership we will be able to assist the development of Optus products tailored to Australian gamers to optimise their gaming experience.
"This partnership reflects Optus' continued support of the development of esports and gaming in the ANZ region and ensures they have a direct link to The Chiefs professional players and creators for feedback on how to make their products and services better tailored to our industry.
“Optus will be supporting our continued community events. These will allow our fans to get hands-on with Optus’ new products to test them out for themselves. Keep your eyes on our socials for ways to get involved.”
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