Credit: Wynstan
Optimise Media has been appointed media agency for Wynstan Blinds and Victory Blinds, overseeing media strategy, planning and buying.
The Sydney and Melbourne-based agency won the account following a competitive pitch.
Wynstan operates across New South Wales and Victoria, offering blinds, security doors, shutters and awnings, while Victory Blinds operates in Victoria and has expanded into Queensland and South Australia with curtains and blinds.
Optimise will manage consolidated media activity for both brands.
“We are very excited to partner with these two esteemed Australian brands,” Optimise Media CEO Chris Barron said.
“We look forward to helping them both consolidate their leading market positions and continue to grow through intelligent, performance-focused media strategy.
“It’s a great validation of our market proposition, as a results-focussed and data-driven media agency, to be able to demonstrate real value to 2 such established brands and experienced media teams.”
Wynstan representative Amelia Taylor said Optimise’s strategic approach stood out during the pitch.
“What really stood out about Optimise was their ability to clearly understand where our brands sit in the market today and where we want to go next,” Taylor said.
“Their pitch, built around blending data, performance and brand, is what ultimately won the account.”
“They demonstrated a strong understanding of how established brands like Wynstan and Victory can evolve protecting what makes them iconic, while using performance-led media to drive the next phase of measurable growth.”
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