Credit: Optimise Media
Optimise Media has retained the media account for electric vehicle (EV) brand ZEEKR account in Australia after a competitive pitch.
The agency continue to manage media strategy, planning and buying.
Optimise Media CEO Chris Barron said the agency was proud of its continued partnership with ZEEKR.
"We are proud to extend our work with ZEEKR," Barron said.
"They are a dream client to work with, always empowering us to be bold in our strategy and approach, to ensure we are always making big plays, and continuing to accelerate the extraordinary growth of this great brand."
ZEEKR Australia and New Zealand managing director Frank Li said Optimise's pitch stood out during the process.
"Genuinely exciting, and it impressed the panel from start to finish," Li said.
"The technical depth was there across the board, and Optimise's pricing remains the most competitive in the market, which made the commercial case every bit as strong as the strategic one."
ZEEKR launched in Australia in 2024 as a tech luxury brand focused on innovation and sustainability.
Local sales have increased significantly in 2026, driven by the multi-award-winning 7X model, which this year won both the Drive.com.au and CarsGuide Car of the Year awards in its category.
Optimise's national media strategy centres on premium outdoor and BVOD placements, including an activation in the Qantas terminal at Sydney Airport. ZEEKR sales have outperformed competitors, outselling the Tesla Model Y in April.
Optimise has also led several strategic brand partnerships for ZEEKR, including an upcoming season on a high-rating Nine Network program and sporting partnerships still to be announced.
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