Credit: Opollo
Digital marketing agency Opollo has acquired lead generation firm Propensity Partners, bringing outbound services into its core offer for MSP, cyber and fintech clients.
The two businesses have worked together for two years and the deal formalises that relationship, with Opollo now responsible for marketing, lead generation and pipeline delivery under one structure.
“This is more than a merger; it’s the final piece in our long-term vision to deliver world-class digital marketing and lead generation as a single, unified service,” director of Opollo, Steven Morey, said.
“With Propensity Partners now part of the Opollo fold, we’re eliminating silos and delivering high-end value to clients who want performance and strategy under one roof."
The combined business integrates inbound strategy, paid media, content and outbound execution, serving technology companies in Australia and overseas.
It will manage activity from brand awareness through to booked sales meetings, with performance tracked across the funnel.
“We’ve collaborated with Opollo for years, so this is a natural evolution of a proven partnership,” director of Propensity Partners, Matthew Bruce, said.
“Our teams share a culture of performance and innovation, and now as one, we’re in the perfect position to push the boundaries of B2B technology lead generation, and drive greater success for our clients."
Scott Nicolai, director at Propensity Partners, said the move will tighten the link between strategy and execution.
"This move gives us the ability to act faster, think bigger, and innovate more freely,” Nicolai said.
“It means new potential has been delivered for our internal teams, as well as for every client who wants smarter, more efficient growth in a highly competitive market."
The key focus of the company will be on pipeline delivery, reporting and accountability for tech companies operating in competitive markets.
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