YouTube dominating screen time for males in Australia 7 months ago
Most Australian brands aren't even considering YouTube influencers, says Natalie Giddings of The...
Pay confessions: Work for nothing and clicks for free 7 months ago
You will never be paid what you’re worth.
The internet's founder now wants to 'fix the web' 7 months ago
But Tim Berners-Lee's proposal misses the mark.
How to avoid getting lost in a sea of mediocrity 7 months ago
Marketers today are too obsessed with efficiencies at the expense of effectiveness, argues Wavemaker’s...
Deepfaking and the ethics of synthetic media 7 months ago
The rise of AI voice and video offer considerable opportunities for brands but Paul Hamilton warns that...
Summer in Boomtown – why marketers can’t ignore the huge holiday audience in regional Australia 7 months ago
Summer in Boomtown never looked so good.
Why does age and gender define your audience? 7 months ago
"There are some serious misconceptions in the digital advertising industry. We have somehow become very...
Why is programmatic still daunting to so many? 7 months ago
While the industry is up to speed on all things programmatic, there’s still some confusion at the client...