OpenAI’s video generator Sora is getting its own social media platform.
The app, where all the content is created by AI Sora, allows users to share that content and follow friends.
"It's not posted by bots, it's posted by humans, but it's all AI-generated," OpenAI said.
Some reports said the feed looked something like TikTok but that all of the content is AI-generated.
“Today we’re launching a new social iOS app just called Sora," OpenAI said.
“Inside the app, you can create, remix each other’s generations, discover new videos in a customisable Sora feed, and bring yourself or your friends in via cameos.
“With cameos, you can drop yourself straight into any Sora scene with remarkable fidelity after a short one-time video-and-audio recording in the app to verify your identity and capture your likeness.”
To combat doomscrolling, OpenAI has the tools and optionality to be in control of what people see on the feed.
“Using OpenAI's existing large language models, we have developed a new class of recommender algorithms that can be instructed through natural language," OpenAI said.
“We also have built-in mechanisms to periodically poll users on their wellbeing and proactively give them the option to adjust their feed.
“By default, we show you content heavily biased towards people you follow or interact with, and prioritise videos that the model thinks you’re most likely to use as inspiration for your own creations.
“We are not optimising for time spent in feed, and we explicitly designed the app to maximise creation, not consumption.”
OpenAI is also giving users control of their likeness.
“With cameos, you are in control of your likeness end-to-end with Sora," OpenAI said.
“Only you decide who can use your cameo, and you can revoke access or remove any video that includes it at any time.
“Videos containing cameos of you, including drafts created by other people, are viewable by you at any time.”
OpenAI said a lot of problems with other social media apps stem from the monetisation model incentivising decisions that are at odds with user wellbeing.
“Transparently, our only current plan is to eventually give users the option to pay some amount to generate an extra video if there’s too much demand relative to available compute.
“As the app evolves, we will openly communicate any changes in our approach here, while continuing to keep user wellbeing as our main goal.”
The app is currently available on iPhones.
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