Australia's out-of-home (OOH) advertising industry reported net media revenue up 5.58% to $385 million in June quarter.
Digital OOH accounted for 77.1% of total revenue, up 1.1 percentage points year-on-year.
Elizabeth McIntyre, CEO of the Outdoor Media Association, said the results reflected the industry's continued evolution following the March launch of MOVE and Australia's success at the 2026 World Out of Home Awards.
"Brands continue to invest in Out of Home because it consistently delivers results,” she said.
“The channel's combination of scale, creativity, data and increasingly sophisticated measurement through MOVE makes it an essential part of today's media spend.
"This growth reflects the outstanding work of our members and the industry's ongoing investment in innovation, digital infrastructure and audience measurement."
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