OOH reports 27% rise in net media revenue for 2022

The out-of-home (OOH) industry today announced full year net media revenue results including category breakdowns, reporting a rise of 27.6% in net media revenue for 2022.

Digital OOH revenue accounts for 64.1% of total net media revenue year-to-date, an increase over 58.9% for the same period last year.

Net media revenue for 2022 increased to $1 billion, up from $831.1 million for 2021, across categories:

Category figures 2022:

Roadside Billboards (over and under 25 square metres)	$463.8 million
Roadside Other (street furniture, bus/tram externals, small format)	$238.5 million
Transport (including airports)	$100.3 million
Retail, Lifestyle and Other	$257.9 million

Category figures 2021:

Roadside Billboards (over and under 25 square metres)	$362.5 million
Roadside Other (street furniture, bus/tram externals, small format)	$195.7 million
Transport (including airports)	$48.7 million
Retail, Lifestyle and Other	$224.2 million

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.