oOh!media has unveiled its Beaches Network, opening up advertising access across Australia's popular coastal destinations.
The network was launched to more than 200 brands, agencies and partners at an event held at Sydney's Icebergs Dining Room and Bar on Bondi Beach.
It spans more than 100 coastal locations from Sydney's Bondi and Palm Beach to Glenelg in South Australia, Melbourne's St Kilda, Brisbane's Suttons and Perth's Cottesloe.
Bondi Beach, recently named among Tripadvisor's Top 25 beaches globally for 2025, attracts up to 50,000 visitors a day during the warmer months. Perth's Cottesloe Beach welcomes more than 600,000 visitors a year.
"Bondi sets the benchmark for coastal engagement, making it the ideal launchpad for our Beaches Network," said Mark Fairhurst, chief revenue officer at oOh!media.
"With coverage now extending across Sydney's Waverley Council and the Northern Beaches, we're unlocking premium access to Australia's summer economy, when Aussies are out and about, catching up with friends, and spending $166 billion.
"With more than 800 sites within one kilometre of the coast and more than 2,200 within two kilometres, we're giving brands unmatched reach to tap into that momentum."
In 2024, oOh! secured two long-term street furniture contracts across Sydney's premium coastal suburbs.
In Waverley, covering Bondi, Bronte and Rose Bay, a fully digital rollout is underway, including sustainable 'Living Roof' bus shelters and a new special build site at Campbell Parade and Hall Street.
In the Northern Beaches, oOh!'s upgraded street furniture contract stretches from Manly to Palm Beach, with digital upgrades at key sites including Manly Corso and Manly Beach.
Nearly 80% of Australians live within 50 kilometres of the coast. Spending across top coastal destinations rose by $76 million last summer.
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