oOh!media has launched seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane, part of the outdoor media player's rapidly expansion of its large format digital network.
The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high impact overhead bridge position complements oOh!’s existing Mosman large format inbound digital locations and the exclusive Mosman Street Furniture network.
The second Sydney digital site is on a major thoroughfare, Parramatta Road near the cosmopolitan Norton Street hub in Leichhardt, targeting high volumes of outbound CBD audiences on one of Sydney’s busiest travel corridors.
oOh! also continues to strengthen its presence in Melbourne, with a new site on the West Gate Freeway and Western Ring Rd interchange, providing advertisers with the opportunity to also target eastbound traffic from the Princes Freeway.
At the Inner City Bypass at Bowen Hills, Brisbane, oOh! has launched two large format digitals. The bypass roadway is one of the busiest arterials in the city offering multiple points of connecting roadways, including the Pacific Motorway, Clem Jones Tunnel and Airport Link Tunnel.
oOh! has also added another two digital billboards on Toohey Road in Salisbury. Located in the southern Brisbane suburb, these digital portraits impact traffic heading between the M1 and Kessels and Riawena Roads.
“oOh! continues to invest in expanding our large format digital billboard network at premium locations that connect brands with audiences at scale," says oOh! chief revenue and growth officer, Paul Sigaloff.
"These seven new screens launch at a time when more people are outdoors preparing to enjoy Christmas and summer holidays, and as we look ahead to next year, oOh! will continue adding premium new sites to capture audience attention at scale and make brands unmissable.”
oOh! has added 51 large format digital sites this year in line with its strategic network expansion strategy. 40% of these are in the Sydney metro market, including a long-term agreement with EiMedia to represent its 17 digital billboards positioned on major Sydney roads and motorways.
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