Outdoor media network oOh!media has expanded its transport portfolio adding Melbourne’s Metro Tunnel with access to five digital assets across high-footfall stations Arden, Parkville, State Library, Town Hall and Anzac.
The Metro Tunnel includes a twin nine-kilometre underground corridor, twice the size of Melbourne’s CBD rail network and is expected to add half a million trips into the city each week.
“The Metro Tunnel is a once-in-a-generation opportunity for advertisers to connect with audiences in premium environments built for high footfall,” said Mark Fairhurst, chief revenue officer at oOh!media.
“Not since the City Loop more than four decades ago have we seen a project that so dramatically reshapes how people move through Melbourne’s CBD. This is a chance for brands to be first, stand out, and play a defining role in the next chapter of the city’s story.”
The assets include nearly 200 scalable 3D formats - both large and small, across the five stations with a 3-screen wraparound at the State Library and an 3D Anamorphic display at Town Hall Station.
“When we launched Sydney Metro last year, advertiser demand was instant. Brands were quick to recognise the power of reaching large, highly engaged audiences in rail environments,” said Fairhurst.
“Now, with both Sydney Metro and Melbourne Metro Tunnel, we’re delivering a media-first opportunity and the chance for brands to dominate two of Australia’s largest cities simultaneously. It’s a bold, unmatched moment in Out of Home, and one that will make your brand unmissable.”
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