Credit: oOh!media
oOh!media has extended its partnership with the Australian Open in a multi-year deal, placing dynamic out-of-home content across its national OOH network throughout the three-week tournament.
The deal covers the full event, from qualifying through to the finals, with live scores, match highlights and countdown content delivered across all seven oOh! formats in real time.
During AO26, advertisers including Jacob's Creek, Qantas Frequent Flyer, Philips, Adobe, NRMA Insurance and Airtasker ran campaigns alongside the tennis content.
Phil Brook, Tennis Australia's director of audience, said the partnership extended the Open's reach beyond the venue.
"This is the biggest event in the world during January, and we want to be across every screen possible. Our partnership with oOh! enables us to reach more eyeballs, build more interest in tennis, and connect with fans wherever they are," Brook said.
"When they step off the plane, the first thing they see is Australian Open content across Melbourne Airport."
Bel Harper, chief product and marketing officer at oOh!media, said the partnership demonstrated the value of contextual placement.
"Collaborating with the Australian Open lets us create richer, more relevant moments for brands and audiences alike, with dynamic digital content delivered in the right context driving measurable uplift for advertisers," Harper said.
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