Out-of-home network oOh!media, partnering with the Australian Open for a fourth year, has secured Jacob’s Creek, Qantas Frequent Flyer, Philips, Adobe, NRMA Insurance and Airtasker as advertising partners for 2026.
oOh! will broadcast live match scores and highlights across its office, airport, street, road, rail/metro and retail digital networks.
Jacob’s Creek has returned as the official wine partner of the Australian Open after seven years, the partnership extending across the out-of-home network.
“Partnering with the Australian Open puts Jacobs Creek on one of the biggest stages in sport and extending our presence across oOh!’s network amplifies that impact,” said Amy Darvill, marketing director ANZ, Vinarchy.
“Summer is when Australians are out socialising and celebrating together, and this integration keeps us top-of-mind and builds brand awareness by reaching fans wherever they are.”
Mark Fairhurst, chief revenue officer at oOh!media, said he is excited by next year's partnerships and the opportunity for brands to connect with audiences in a meaningful way through the major cultural event.
“We’re thrilled to have Jacob’s Creek, Qantas Loyalty, Philips, Adobe, Airtasker, and NRMA Insurance taking centre stage,” he said.
“These partnerships connect brands with fans in meaningful, high-impact ways in real time across oOh!’s premium environments. With fan engagement at an all-time high across the Australian Open, there’s still room for other brands to join this major summer event.”
Fiona Stevens, chief commercial officer at Airtasker, said the partnership is a chance to continue to grow its out-of-home presence.
“We’re excited to team up with oOh! on this innovative Australian Open integration,” she said.
“As always in our partnership, we’re pushing outdoor media further, turning a major cultural moment to boost nationwide brand engagement, while inspiring more Aussies to get anything done this summer."
The event has seen major pay-offs for brands in the past, with last year's tournament helping drive a reported 16% year-on-year increase in consumer spending across Melbourne and more than 1.5 million passenger movements through Melbourne Airport.
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