oOh!media.
More than 100 brands have advertised on oOh!media's Sydney Metro OOH network since its launch.
They include Hermes, L’Oreal, Swarovski, Audible, Amazon, New Balance, Airtasker and Mazda.
oOh! Chief revenue officer Mark Fairhurst said the Sydney Metro passenger numbers are soaring.
“Demand for our Metro network has been exceptional, as advertisers look to capitalise on high-impact environments supported by deep data capabilities and flexible creative formats," Fairhurst said.
There’s been a 16% surge in travellers using key Metro stations during peak commute times, according to recent data from Sydney Metro and Sydney Trains.
Average morning commuter numbers rose significantly compared to November last year across all seven CBD and North Shore stations - Crows Nest, Victoria Cross, Barangaroo, Martin Place, Gadigal, Central and Waterloo.
More than 36 million trips have been taken since the opening of the Sydney Metro City & Southwest line.
This week, oOh! expanded its footprint in Sydney CBD, with a new large format screen launched at Gadigal Station on Pitt St, with an additional screen to go live in June.
“oOh! is uniquely positioned to help advertisers engage with commuters in Australia’s two largest cities,” Fairhurst said.
oOh! won the Sydney Metro tender win in 2023 and is building a fully digital network, which includes more than 50 digital screens, including 20 large format sites and large format portrait panels.
oOh! also secured the Sydney Metro Martin Place integrated station and retail precinct that includes large format, full motion 3D-enabled assets.
Melbourne’s five new Metro Tunnel stations are due to open later this year, with oOh! winning the long-term contract to deliver Out of Home advertising.
“With Sydney Metro and Melbourne’s Metro Tunnel, our growing rail portfolio offers brands an unmatched platform to deliver relevant, high-impact campaigns from premium CBD locations to across key commercial, retail, and education precincts," Fairhurst said.
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