Out-of-home advertising company oOh!media has partnered with Cricket Australia to deliver news, highlights and scores across its networks for the 2025-26 NRMA Insurance Men’s Ashes Series, starting November 21.
“Cricket is one of Australia’s favourite summer rituals, and last year’s Boxing Day Test drew a massive crowd of more than 370,000 across the five days to the MCG,” said Mark Fairhurst, chief revenue officer at oOh!.
“Those fans spill into streets, bars, restaurants, and retail spaces, right where our Out of Home assets are. For brands, it’s an unrivalled opportunity to be part of the action and connect with audiences through engaging content that captures the moment.”
The 2025-26 Ashes Series sold 308,000 tickets on the first day of pre-sale alone reflecting its growing demand.
Teresa Basile, Cricket Australia head of brand and marketing, said the series captures the attention of passionate Australians with the new deal with oOh!media extending this engagement across its network.
“The Ashes is more than a summer sporting event, it’s a rivalry that captures the attention of fans across Australia and around the world," said Basile.
"With record-breaking ticket sales, the passion is undeniable. This collaboration helps us take that energy beyond the stadium, reaching fans in their everyday lives and giving brands a powerful way to be part of the experience.”
The Ashes series begins at Perth Stadium November 21–25, then moves to The Gabba for a day-night Test, Adelaide Oval for the Christmas Test, Melbourne for the Boxing Day Test, and Sydney’s Pink Test, finishing January 8.
oOh!media will be displaying the latest cricket information across its Airport, Road, Retail, Street, Rail and Office digital network environments.
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