oOh!media promotes Mel Duffy to head of POLY strategy and partnerships

oOh!media has promoted Mel Duffy to head of POLY strategy and partnerships, from head of product sales and POLY, AdNews can reveal.

 

Duffy brings more than 20 years’ experience spanning business development, client leadership, investment, strategy and managing high performing teams, to the role.

 

“Mel has done an exceptional job bringing product, POLY and strategy together and building real momentum across the business," said Bel Harper, chief product marketing officer at oOh!.

 

"I’m absolutely delighted to see her step into this new role.

"Mel has a real talent for building partnerships, spotting opportunities and bringing people together to make things happen. I’m excited to see what she can do with a dedicated focus on strategic growth and partnerships, and I know both our partners and business will benefit enormously from having her in this role.”

Duffy said she was excited to be stepping into the new role.

 

“I love working directly with our partners, understanding what they’re trying to achieve, spotting the big ideas and working out how we can create something better together," she said.

 

"There’s so much more we can do to unlock the potential of our network and create new opportunities for our partners. I can’t wait to get stuck into it.”