oOh!media has opened Wollongong's first large-format digital billboard on Crown Street, at the inbound gateway to the city's CBD retail and entertainment precinct.
Wollongong is the second most populated city in regional NSW and the fifth largest regional city in Australia, with more than 315,000 residents. oOh!'s combined classic and digital billboard network in the region reaches 72% of the local population.
"Wollongong's first large-format digital billboard gives brands an unmissable new way to connect with one of NSW's largest audiences outside Sydney and Newcastle," said Mark Fairhurst, chief revenue officer at oOh!media.
"oOh! has coverage in every one of Australia's top 15 regional cities, and our classic and digital billboard network reaches 80% of Australians living outside metro areas."
The new site complements oOh!'s existing retail and study assets in the Wollongong area.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.