oOh! media has launched four large digital format billboards along Melbourne’s EastLink corridor.
The sites sit along the 39-kilometre route connecting Melbourne's eastern and south-eastern suburbs with the Mornington Peninsula, with up to 250,000 vehicles travelling the corridor each day.
““Bringing these locations into our digital portfolio gives advertisers access to high‑value moments of attention along a motorway that connects work, lifestyle and leisure,” said Mark Fairhurst, chief revenue officer.
“These new assets further elevate our Melbourne network and provide even more ways for advertisers to connect with audiences at scale.”
The launch is part of oOh!’s broader eastern and southeast Melbourne developments, with two additional billboards recently unveiled on Tookrak Road in South Yarra at the intersection of Warrigal Road in Camberwell.
oOh! won the EastLink tender in late 2024, followed by Transurban's Melbourne and Brisbane motorway contracts. The company also represents Transurban's CityLink in Melbourne.
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