oOh!media has launched the Audience Intelligence Hub, an online data resource to provide insights for engaging out-of-home (OOH) audiences.
The platform showcases data from more than 4,000 OOH locations nationally for the deepest and most robust insight into people movement patterns, audience and behavioural trends across roadside billboards, shopping centres, offices, cafes and university campuses in Australia.
Recent data shows that oOh!’s retail and road networks are reaching audiences at scale, delivering on average more than 450 million contacts weekly across the nation in early 2021.
In regional areas where audiences are at or above year on year levels, the network is delivering over 152 million contacts. In overall terms, total OOH audiences have recovered from the depths of the pandemic and are up 91 per cent since April 2020.
Tim Murphy, oOh!’s chief sales officer, says it's crucial for businesses to relearn how to target audiences with changed movement patterns because of COVID.
“Audiences are coming back in a big way, and it’s important for advertisers to understand where the momentum is strongest," he says.
"The worst of the pandemic appears to be past us and Australians are starting to get out and about again, which is great news for businesses.
“The Audience Intelligence Hub supports campaign planning, and we are confident it will be a valuable resource for marketers seeking to better understand consumer behaviour.
“The Hub and the Pulse Report are backed by our global-leading oOh! DataScience capabilities, informing audience targeting and helping to create unmissable campaigns with widespread impact across our network, which enables us to reach over nine in 10 metro Australians weekly.”
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