oOh!media launches airport and office expert team

By AdNews | 27 March 2024
Chris Freel and Bel Harper.

oOh!media is creating an expert team of specialists to maximise advertising engagement across airport and office environments.  

The team will work with agencies and advertisers to leverage oOh!’s portfolio of airport and OOH assets.

An oOh! study into Australians work and travel habits found 62% of business professionals work in an office between three to five days a week.

C-suites spend an average of 78% of their working week, (3.9 out of 5 days), in the office and more than nine in ten (96%) fly for business with 85% of senior managers travelling by air for work.* 

oOh! has over the past 12 months renewed contracts for more than 100 premium office towers across the country, including with Brookfield Partners, Walker Corporation and Investa.

The outdoor media specialist has more than 5,000 full-motion digital screens in over 650 prominent Australian office towers. 

oOh!’s executive group director - product strategy, Bel Harper and group sales director, Chris Freel, will work together and alongside the more than 15 member team to capture premium professional audiences at scale as they move across offices and airports.  

“Airport and office environments present incredible opportunities for brands to engage with professional audiences," Harper said.

"We have created this new team to leverage the synergies of the end-to-end journey between oOh!’s Airport and Office networks to more effectively target specific audience segments.

"We know that travellers have more free time and attention at the airport and are more likely to be in a purchasing mindset. By connecting the advertising messaging from office to airport to inflight makes that proposition even stronger.” 


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